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Type Design → Alphabetic Connections
By challenging the traditional roles of vases and flowers, this typeface invites viewers to question assumptions and preconceived notions, drawing a parallel between the role of vases for flowers and the significance of nature for humanity. Each letter-flower pairing becomes a form of visual poetry, where the choice of flower and its arrangement convey emotions, stories, and messages.
As we ponder the implications of mixing typefaces, we should also consider how such choices influence communication and perception. Do the varying weights and styles convey different moods or messages? How do they impact readability and legibility? And perhaps most importantly, what does this experimentation reveal about the evolving nature of design?
In this project, I started with molding air-dry clay to create letters, embracing imperfections to celebrate the human touch. The slightly uneven edges of each letter give them depth, reminding viewers of the human craftsmanship behind them. Just as Charles and Ray Eames pushed boundaries in design, this project challenges how we see typefaces and what they convey. It makes us think differently about how we use and understand visual language. Charles and Ray Eames’ incredible designs before the computer age and Photoshop were rooted in creativity, craftsmanship, collaborative spirit, and deep understanding of materials and human needs. In today’s design landscape, typefaces offer a wide range of options, spanning from the delicate thin fonts to the extra bold varieties. But what happens when we dare to mix them up? This question lies at the heart of my exploration in this project.