Bella Tuo
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Visual Identity
- Soil Culture
- MFA Thesis Show
- Hessel Museum of Art
- CCTV Ox Bowl Merch
- Shanghai Service Center
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©2025 Bella Tuo
Bella Tuo
UIUX
Visual Identity
Editorial Design
Workshops
More Works
Posters
Thesis
About Me
Free Downloads
©2025 Bella Tuo
Identity → CCTV Spring Festival Gala – Lucky Ox Spring Bowl (2021)
Client
China Central Television (CCTV)
Role
Graphic Design Intern
Tools
Adobe Illustrator
Adobe Photoshop
Duration
3 Months
During my internship at Hongwei Design Studio, I contributed to the design of visual materials for the limited-edition “Lucky Ox Spring Bowl”, released for the 2021 CCTV Spring Festival Gala. The design celebrates the Year of the Ox, symbolizing diligence, determination, and prosperity.
We integrated elements of traditional Chinese culture, totemic patterns, and folk art, using the classic “Zhengde Palace Bowl” shape as the design prototype. The bowl was produced using underglaze red on high-bone porcelain—a complex process involving six stages, five rounds of high-temperature firing, and delicate hand-applied gold detailing. Each bowl took approximately 116 hours to complete, exemplifying craftsmanship and precision. The Lucky Ox Spring Bowl gained national attention, with tens of thousands of units sold across China and widespread coverage on major TV networks, including CCTV’s Spring Festival Gala broadcast.